PPC Specialist

Who We Are:

E-Impact Marketing is a digital marketing agency focused on helping businesses grow by improving their online presence, generating better leads, and turning marketing into a more reliable growth system.

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical strategy, and measurable business growth.

Who You Are:
The PPC Specialist is responsible for the day-to-day management, optimization, and performance of paid advertising accounts for E-impact Marketing clients, with a primary focus on Google Ads and Meta Ads.

Working closely with the Google Ads Specialization Leader, Strategists, and E-commerce team, the PPC Specialist ensures client advertising budgets are strategically managed, and campaigns are optimized to achieve measurable results aligned with each client's business objectives.

The ideal candidate brings 2+ years of hands-on experience managing paid advertising campaigns, along with strong technical expertise across major advertising platforms, exceptional attention to detail, analytical thinking, and the ability to identify opportunities for optimization, growth, and scalability.

The PPC Specialist is expected to take full ownership of their assigned accounts. This means understanding not only what is happening within an account, but also why it is happening, what insights can be drawn from the data, and what actions should be taken next to improve performance.

What You'll Do:
Campaign Management & Optimization

Build, launch, maintain, and optimize paid advertising campaigns across Google Ads and Meta AdsMonitor campaign performance and make ongoing adjustments to improve resultsManage campaign budgets appropriately based on client goals and available spendOptimize campaigns around key client objectives, including:Lead volumeCost per leadRevenueROASConversion valueBudget utilizationPerform keyword research and manage keywords, search terms, negative keywords, audiences, bidding strategies, and targetingCreate, test, and optimize ad copy and other campaign elementsIdentify underperforming areas and take appropriate action rather than allowing issues to continueEnsure campaigns follow current platform and E-impact best practicesAccount Growth & Strategy

Continually look for opportunities to improve and scale client accountsIdentify opportunities for:Additional campaignsIncreased budgetsNew keywords or targetingNew campaign typesImproved landing pages or conversion pathsAdditional products or services to promoteBring growth opportunities and recommendations to the Google Ads Specialization Leader and StrategistUnderstand the client's broader business goals so account decisions are based on more than individual advertising metricsContribute ideas and recommendations for the future direction of assigned accountsData & Performance Analysis

Regularly analyze advertising performance rather than relying solely on automated platform recommendationsUnderstand and utilize data from platforms such as:Google AdsMicrosoft/Bing AdsMeta AdsGA4Google Merchant CenterOther relevant tracking and reporting platformsUse data to identify trends, problems, and opportunitiesUnderstand the relationship between advertising spend and the client's actual business resultsMonitor tracking and conversion data and escalate potential tracking or attribution issuesBe able to explain what happened, why it happened, and what should be done nextAssets & Account Setup

Identify the assets needed to successfully build and optimize campaignsWork with the Strategist, client, and other E-impact teams to obtain needed assetsEnsure accounts are structured and configured correctlyAssist with conversion tracking, Merchant Center, product feeds, and other technical requirements when applicableMaintain organized, accurate, and up-to-date advertising accountsCollaboration

Work closely with the Google Ads Leader + Social Media Leader on account strategy, challenges, and opportunitiesPartner with Strategists to ensure advertising efforts support the client's larger marketing and business goalsCollaborate with the E-commerce team when advertising performance is connected to product feeds, website experience, conversion rate, or online salesCommunicate important account changes, concerns, and opportunities proactivelyParticipate in internal account strategy discussions when appropriateProvide technical insight or recommendations for client conversations when requestedProfessional Development

Maintain and expand knowledge of Google Ads, Meta ads, analytics, tracking, and paid media best practicesDevelop an understanding of other ad platforms (Pinterest, TikTok, OpenAI, etc)Complete certifications or training required by the Google Ads Specialization LeaderStay informed about platform changes, new campaign types, automation, AI capabilities, and emerging paid advertising strategiesTest and appropriately implement new strategies that could improve client resultsParticipate in specialization training and knowledge-sharingApply feedback from the Google Ads Specialization Leader to continually improve account management skills

What We Offer:
Pay rate: $28.-$36.hrly

Medical, Dental & 401k Competitive paid time off Complimentary snacks Ergonomic workstations #INDBG

Skills:
Advertising, Analysis Skills, Artificial Intelligence (AI), Automation, Best Practices, Bidding, Budget Management, Budgeting, Business Growth, Campaigns, Channel Strategies, Communication Skills, Computer Workstations, Cost-Per-Lead, Customer Relationship Management (CRM), Customer Support/Service, Data Analysis, Detail Oriented, Ergonomics, Identify Issues, Keyword Research, Lead Generation, Management Strategy, Marketing, Metrics, Microsoft Bing Search Engine, Multiplatform/Cross-Platform, Online Marketing, Organizational Skills, Pay-Per-Click Advertising, Performance Analysis, Performance Management, Process Improvement, Sales Management, Sales Strategy, Search Engine Keywords, Search Engine Optimization (SEO), Social Media, Test Plan/Schedule, Trend Analysis, Website Conversion, eCommerce, eCommerce Sales

E-Impact Marketing