PPC Specialist (Paid Ads Specialist) / Digital Marketing Specialist

Strive Marketing provides local business clients with inbound online marketing strategies to generate leads. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, website design & development, and more digital marketing services to improve the success of our clients' marketing efforts. At our agency, we are passionate about driving online success and helping businesses grow. Our greatest asset is our talented and dedicated team. We take pride in fostering a positive workplace culture that emphasizes collaboration, clear communication, and a strong sense of community. Our agency feels like a family, where each team member is valued, supported, and encouraged to thrive both personally and professionally.

IMPORTANT NOTE: Job applicants must currently live in or near Greater Sacramento, California. We are not interested in out-of-state or remote applicants.

The Role

In this position, you'll work on various platforms, including Google Ads (PPC), Bing Ads (PPC), Meta Ads (Facebook & Instagram ads), and more. Responsibilities will vary according to client needs, but training will be provided. The ideal candidate has strong written skills, an eye for grammar, and is able to learn quickly but also dedicates themselves to learning beyond the training. We are looking for an analytical and dedicated individual who contributes to our company culture.

Role Tasks:

Manage approximately 30-40+ local business clients that operate by completing builds, optimizations, change requests, and properly notate information for others to reference
Use advanced knowledge in online marketing while partnering with account managers to identify and report on key performance indicators and produce successful campaigns
Implement analysis of existing PPC campaign performance and prepare actionable insight for improvement to optimize account performance
Use Strive Marketing best practices in digital marketing to develop strategies to achieve client goals in designing, developing, and managing PPC campaigns
Use a variety of tools to compile and draw insight from industry data to better understand user trends and behavior
Remain current with industry trends and best practices that may be incorporated to optimize accounts
Exercise discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns are positively impacting the clients' goals, such as ROAS, brand exposure, and congruent ad-to-landing page web copy
Attend client meetings either in person or over the phone/Zoom
Produce monthly reports for clients and provide client recommendations

Requirements:

Strong interpersonal, verbal, and written communication skills
Excellent time management skills
Creative, analytical, and driven individual who works well on a team
Effective problem-solving skills
Strong attention to detail and
Proficient in Microsoft Office and Google Workspace Applications

Preferred Experience:

1 - 3 Years of Google Ads experience
Google Ads and Microsoft Advertising Certified
Facebook and Instagram Advertising Experience
Bachelor's Degree or 2+ years of SEM/PPC experience
Experience working with Google Analytics
Experience working with landing page builders such as Unbounce, GoHighLevel, or Instapage
Agency and client-facing experience
Basic HTML / CSS / JavaScript Knowledge
Google Ads Certified

This job description is designed to provide clarity on the work, knowledge, and skills required of an employee in this position. Furthermore, it should serve as a reference point for any essential functions covered under the Americans with Disabilities Act that may be applicable to the role. This job description does not cover all the responsibilities and duties expected from an employee; however, additional tasks may be assigned as needed.

Benefits

Paid medical, dental, and vision insurance
Paid holidays
Schedule – 3 days in office (Tues-Thurs)

About Strive Marketing

Our agency represents clients across multiple verticals, so the variety keeps the job fun and interesting. We immediately need to fill this position. If you feel you qualify for this position, please apply. YOU MUST LIVE IN THE GREATER SACRAMENTO AREA!

Strive Marketing is a digital marketing agency based in Sacramento, California. Our team mainly consists of SEO & PPC managers, specialists, SEO content writers, UX/UI designers, and web & software developers.

Please note that this job description is not exhaustive; it outlines the primary duties and responsibilities, but these may evolve, or new tasks may be added at any time, with or without prior notice.

Strive Marketing is an Equal Opportunity Employer. We are committed to fostering an inclusive environment that empowers every individual and embraces the diverse cultures, perspectives, skills, and experiences that our team members bring.

Job Type: Full-time

Pay: $21.00 - $25.00 per hour

Benefits:

Dental insurance
Flexible schedule
Health insurance
Paid time off
Parental leave
Vision insurance

Application Question(s):

What are the best days and times for us to reach you for a potential phone interview or follow-up call?
Cover letters are highly recommended. Have you included a cover letter with your application? You may either upload it or write one in the space provided below.
Please Note: This is an in-office, part-time position located at our headquarters in the Greater Sacramento, California area. We are only considering applicants who currently reside in this region.

Do you live in the Greater Sacramento area and are you able to commute to our office Tuesday through Thursday?

Work Location: In person