Robert Half's client is looking for a skilled PPC Specialist to join our team and take charge of managing and optimizing paid search campaigns. This is an excellent long-term contract opportunity for someone with a keen eye for detail and a passion for driving measurable results through strategic advertising efforts. Responsibilities:• Develop, manage, and optimize Google Ads campaigns to achieve targeted performance metrics.• Conduct comprehensive keyword research and competitive analysis to inform campaign strategies.• Perform A/B testing on ad copy and landing pages to enhance conversion rates and overall campaign efficacy.• Monitor campaign performance and make data-driven adjustments to improve key performance indicators.• Collaborate with design and development teams to refine landing pages and ensure alignment with advertising goals.• Provide regular, detailed performance reports along with actionable insights for improvement.• Implement strategies to increase brand visibility and awareness through targeted PPC efforts.• Utilize analytics tools to assess campaign success and identify opportunities for growth.• Stay updated on industry trends and best practices to maintain cutting-edge advertising strategies.
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