PPC STRATEGIST

Part of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness Prior experience within the digital marketing space (preferably 3-5 years) Deep understanding of Google Ads and Bing Ads platforms Passion to win and create competitive campaigns, where the focus is on business results Experience in running Paid Ad campaigns, review keywords against KPIs, craft engaging ad copy and adjust as needed CRO experience through the validation of landing page A/B and multivariate testing Experience running Paid Social campaigns including Facebook Ads and LinkedIn Ads, including a deep understanding of building custom audiences Experience driving campaign performance, based on increasing quality score for businesses by aligning keywords, ad copy and landing page copy in the client target market Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform The chops to make it in a fast-paced, strategy-driven work environment An eagerness and ability to learn, and curiosity to dig into data and trends within platforms such as SpyFu, SEMrush, Ahrefs, Google Analytics etc, (we always want to be the smartest person in the room) Confident and effective communication skills as you will be sharing ideas and results both internally and externally Exemplify our Core Values: Caring, Curious, and Competitive Participate in internal and Client meetings to better understand client’s business and goals and discuss strategy Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals Use advanced call tracking methods to qualify conversions Stay on top of industry trends and changes and share with internal team Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive (internal drive to deliver the greatest work and attitude possible) Work within company tools to manage the day-to-day activity of all ad campaigns Understand and evaluate data and be able to explain results to internal team and to clients, when necessary Juggle multiple ad campaigns and share insights as to when to make changes as needed Communicate with internal team members and clients to understand client goals and business Stay on top of industry trends and changes and share Internal and external discussions to understand the client’s business goals Internal and external discussions to understand the client’s target audience(s) Implement quantitative and analytical skills to use and analyze data to achieve strategies and optimizations Manage the development and implementation of Paid Search best practices Exhibit professional and authoritative communications, whether client-facing or internal meetings Monitor campaign performance using analytics programs Pull, analyze, and report on Paid Search strategies to internal team members and clients, tying to client’s expectations and goals Staying on top of industry trends and changes Communicate with internal team members and clients to understand client goals and business Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive, (internal drive to deliver the greatest work and attitude possible) Work within company tools to manage the day-to-day activity of all ad campaigns Understand and evaluate data and be able to explain results to internal team and to clients, when necessary Juggle multiple ad campaigns and share insights as to when to make changes as needed Again, please click this link and take our Culture Index survey, so we can get to know more about you!