PR Account Executive

S/B Strategic Marketing is a full-service marketing communications firm located in the vibrant Madison, Wisconsin community. Our team is made up of self-starters, deep thinkers, and driven doers who believe every challenge holds opportunity—and that smart strategy unlocks it. Learn more at stephanbrady.com.

Role Overview

Are you ready to grow your public relations career in an agency environment where strategy, creativity, and execution intersect? As a PR Account Executive, you will be a key contributor on client accounts, supporting the development and execution of integrated public relations and communications programs.

This role is ideal for a proactive communicator who thrives in a fast-paced, idea-driven setting and enjoys turning strategy into compelling stories that earn attention, build credibility, and drive results.

Key Responsibilities

Client & Communications Support

Support day-to-day client communications and account coordinationHelp translate client goals into PR strategies, messaging, and tactical plansPrepare materials for client meetings, updates, and presentations

Media Relations & Storytelling

Draft press releases, media pitches, bylined articles, messaging documents, and other PR contentResearch, build, and maintain media lists across relevant industries and outletsSupport media outreach, interview coordination, and follow-upMonitor media coverage and news trends to identify proactive opportunities

Program Execution & Measurement

Execute PR initiatives across earned and owned channels as part of integrated campaignsTrack coverage, compile reports, and analyze results against campaign objectivesMaintain strong attention to detail across all deliverables and timelines

Collaboration & Team Support

Collaborate with internal teams (account, creative, digital, media) to ensure cohesive executionSupport team members and contribute positively to team cultureStay informed on PR, media, and industry trends to bring fresh ideas to the table

Qualifications & Experience

We’re looking for a motivated communicator with 2–3 years of relevant experience (agency experience preferred) and a strong foundation in public relations.

Bachelor’s degree in public relations, communications, journalism, marketing, or a related fieldStrong writing, editing, and storytelling skillsUnderstanding of media relations, pitching, and news cyclesConfident verbal communication and client-facing skillsStrong organizational and project management abilitiesAbility to manage multiple priorities in a fast-paced environmentExperience with media monitoring and reporting tools (e.g., Cision, Meltwater, Muck Rack, Brandwatch, or similar)Familiarity with social media as part of an integrated PR strategy is a plus, but not the primary focusProactive mindset, attention to detail, and eagerness to learn

Compensation & Benefits

Competitive salary based on experience and performanceSuccess bonuses, including cash and deferred profit-sharing plansCompany-paid individual health, dental, life, and disability insuranceA culture that values performance, accountability, and work-life balanceA team of talented, supportive coworkers you’ll genuinely enjoyA growth-minded environment with room to advance