PR and Marketing Manager

The EcoTarium seeks a dynamic, creative, entrepreneurial and well-rounded marketing and public relations professional to increase the visibility and stature of the EcoTarium and support short and long-range attendance and revenue goals. The PR and Marketing Manager will manage and implement a comprehensive communications effort, including brand development and management, advertising, media relations, cross-marketing partnerships, collateral, and direct mail, email and social media marketing. The position’s primary duties involve non-manual work directly related to public relations and marketing of the EcoTarium. Act as a representative for the institution in the media and at appropriate events, preparing the CEO and other staff as appropriate, and representing the institution on various community committees Attend museum events and programs, and community outreach events, including some evenings and weekends Oversee / provide direction for marketing outreach and admission-driving events at the EcoTarium Work with senior leaders to identify media opportunities for raising the museum’s stature locally, regionally and nationally Identify and pitch EcoTarium stories that advance the museum’s mission and vision and convey the joy of learning about science and nature Prepare press releases and share with appropriate media contacts Ensure that EcoTarium events/programs are advertised on external calendars and websites Manage the EcoTarium’s advertising and promotional programs, including the development of media relations, creative and promotional strategies to publicize and promote exhibitions, public programs, events, membership and fundraising Partner with the Digital Content Manager, to ensure continuity between digital and non-digital media strategies Manage contractors for copy, design, web, photography and social media as needed; manage marketing volunteers and interns when appropriate; manage direct mail and print vendors Work with input from education, zoo and exhibit staff to market ongoing public programming and exhibits ● Implement brand identity guidelines in EcoTarium communications, including print, promotional materials and signage – ensuring a consistent and engaging message to all constituencies Provide excellent communication with staff to ensure a well-informed, timely, and consistent message for our guests With the Digital Content Manager, develop, maintain and manage marketing elements on the Museum’s Annual Work Plan Develop and manage detailed marketing plans for each project With the Digital Content Manager, help to develop, maintain, and manage an annual marketing expense budget