About Ethos Ethos was built to make it faster and easier to get life insurance for the next million families. Duties & Responsibilities • Own the strategy, execution, and tracking of paid channels (e.g., programmatic, affiliates, influencers, social) to drive marketing performance in line with budget and goals • Track performance on a weekly and monthly basis and make adjustments to improve target KPIs • Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product) to effectively drive all aspects of the channels you manage • Manage client partner relationships • Run analyses on channel performance and implement findings quickly • Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics • Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices Meta / Instagram, Snapchat, TikTok, Search, Youtube, Display Ads, TV, CTV • Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies) • A minimum of 8 years of experience of direct response marketing experience with 5+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth • Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
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