Principal, Ad Tech Enablement

Develop playbooks and rollout scheduleAct as technical liaison across media, data engineering, and finance to reduce friction at key workflow intersections.Continuously research and evaluate industry-standard ad tech, AI, and automation tools already in market (e.g., trafficking agents, GenAI metadata tools, analytics platforms, workflow automation).Provide internal product feedback as a leader for Adobe-on-Adobe.What you need to succeed 13+ years in programmatic/digital ad operations: trafficking, ad server management (Flashtalking experience), tagging/measurement (adobe Launch experience), metadata/taxonomy, and end-to-end ad serving.Demonstrated experience delivering and scaling AI and automation solutions in media operations— not just evaluating them.Proven track record of global tool rollouts across multi-functional teams (agencies, buying desks, analytics, finance, creative).Strong project management: requirements documentation, workback schedules, cross-functional alignment, and playbook creation.Advanced analytics experience: MTA, large-scale datasets (Databricks a plus), working with log level data and translating data into actionable insights.Advanced proficiency in workflow/ticketing platforms (Jira, Workfront, or equivalent); experience designing automated intake workflows.Experience with DSPs, social buying platforms, and search engines from an ops and data perspective.Expected Pay Range: Your recruiter can share more about the specific salary range for the job location during the hiring process.‌In California, the pay range for this position is $191,800 - $277,750 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. If you’re looking to make an impact, Adobe's the place for you. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.