Principal AWS Brand Advertising Leader, AWS Brand and Creative

We are seeking a Principal Business Lead who combines sharp business acumen with a hunger for world-class creative work and brand fame. You will be the primary business owner for AWS brand advertising globally, responsible for building and executing a campaign portfolio that earns AWS a place among the world’s most admired and recognized technology brands. Set the vision, strategy, and roadmap for AWS global brand advertising campaigns across all markets and channels (broadcast, digital, social, OOH, streaming, sponsorships) Own end-to-end activation of top-of-funnel awareness campaigns that drive measurable perception shifts among business decision-makers, developers, builders, and technical leaders Champion creative excellence — push strategy and creative partners to deliver breakthrough work that earns cultural attention and builds lasting brand fame Define owned vs. influenced brand interactions, establishing criteria for what the Brand team manages directly vs. enables through mechanisms Lead prioritization of campaign initiatives working backwards from annual leadership goals, strategic planning cycles, and real-time market opportunities Proactively identify areas of opportunity for brand growth and develop plans that ladder to organizational objectives (e.g., shifting perception of AWS as a Leader in AI) Own and manage a significant advertising budget with full accountability for spend optimization, ROI, and financial compliance Develop and present data-driven business cases for investment decisions, balancing creative ambition with fiscal responsibility Lead business evaluation within the advertising discipline to prioritize strategic needs, partnering with Data Science & Engineering, Customer Research, Sales, Field leaders, Account Based Marketing, Legal, PR, and senior leaders Own goal setting, operational planning, and executive communication for the brand advertising portfolio Deliver strategic business reviews and narratives to senior leadership (CMO, VP, SVP levels) If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.