We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.We seek a seasoned contributor to join the Amazon Ads team as Principal, BR Video Strategy and GTM (VSGTM) focused on Live sports. They will partner with the broader WW and regional GTM teams, helping to set the BR Livesports video strategy.This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing a passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue. In particular, they will:Key job responsibilitiesFocused on the Brazil MarketplaceDevelop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTMMaintain firm grasp of video advertising market and competitive trends to identify and assess opportunitiesLead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sourcesReconcile supply-based budget models with demand-based analyses, in coordination with Finance teamsAnalyze and recommend trade-offs between price, volume and yield-generating strategiesWork directly with BR Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targetsAggregate BR Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon LivesportsDrive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriateProduce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offsPartner with Ads Marketing on customer-facing Video Sales and Marketing narrativesPartner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and supportAssist in regional training development for sales enablement executionAbout the teamWe start with the customer and work backwards in everything we do, including in advertising.
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