Principal Demand Generation Campaign Manager

Position SummaryThe Principal Demand Generation Campaign Manager is a strategic, hands‑on owner responsible for driving expansion, cross‑sell, and upsell pipeline within Meridian Link’s existing customer base. The ideal candidate is both strategic and executional—comfortable owning complex programs and establishing the playbooks, standards, and measurement approach that improve how customer demand is generated across the business.Key Responsibilities Own customer demand strategy for assigned products and segments, driving qualified expansion and cross‑sell pipeline through targeted, multi‑channel campaignsPlan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales‑triggered campaignsPartner closely with Customer Sales and Account Management to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow‑up and conversionTranslate customer data and intent signals (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategiesDrive pipeline outcomes , not just activity—owning performance against KPIs including engagement, MQLs, sales‑ready accounts, pipeline dollars, and revenue influenceLeverage marketing automation and CRM platforms (e.g., Hub Spot, Marketo, Salesforce) to build, execute, and optimize campaigns at scaleContinuously optimize performance through testing, experimentation, and analytics across messaging, channels, and targetingCollaborate cross‑functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer‑specific content and assetsManage budgets and forecasts for assigned programs, optimizing spend to maximize ROI and pipeline contributionSet standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross‑functional ways of working to increase pipeline impactQualificationsThis person will act as a career‑level professional and subject‑matter expert in customer demand generation and expansion motions. The role will have work that will include new, highly complex, or highly impactful to the business. The individual should have complete knowledge and a full understanding of the area of specialization, principles, and practices within a professional discipline. The role will include work on problems of diverse scope where analysis of information requires evaluation of identifiable factors.