Principal, Digital Marketing

This role owns the paid media strategy, investment, and execution, leading agency partners and internal collaboration to deliver enrollment growth, efficiency, and long‑term value across a complex, localized education model. Performance Marketing Strategy • Own and evolve the end‑to‑end performance marketing strategy, with deep expertise in Paid Search. What We Are Looking For • 8+ years of hands‑on experience in Paid Search (SEM), with broader performance media experience a plus. • Strong command of marketing analytics, tagging and tracking, and Marketing Mix Modelling. Pearson is an Equal Opportunity Employer and a member of E-Verify.