Principal, Digital Marketing Strategy

This leadership role takes charge of the paid media strategy, oversees investment efforts, and collaborates with agency partners and internal teams to achieve enrollment growth and long-term value within a complex, localized education framework. Key Responsibilities: • Performance Marketing Strategy: Lead and continually refine the comprehensive performance marketing strategy, emphasizing expertise in Paid Search. • Strong proficiency in marketing analytics, tagging, tracking, and Marketing Mix Modeling. • Familiarity with AI applications for enhancing campaign outcomes and workflows. About Us: At Pearson, our mission is simple: to help individuals realize their aspirations through learning.