Principal Integrated Marketing Campaign Manager

The integrated marketing campaign function is a strategic role on our Enterprise marketing team that ensures all marketing efforts are coordinated and aligned to deliver a consistent, on-brand message to audiences across channels. You will help develop and deliver: • Increased marketing impact by steering and focusing channel teams on global priorities, shared objectives, and target metrics and better impact through improved targeting and increased engagement • Unified messaging across channels to reinforce Adobe's value proposition, identity and brand recognition • Increased Adobe’s visibility and engagement through compelling, persona-based value propositions • Improved efficiency through coordinated efforts that reduce redundancy and improve use of resources • Ongoing campaign performance improvements through reporting and analysis, growing cross-team performance accountability • Campaign management: Lead the development of integrated campaigns, and communicate the campaign strategy, intended outcomes, audience targeting, tactics and critical metrics cross-functionally, and to executive leadership across marketing, sales and product. Deliverables and Outcomes • Development and communication of end-to-end campaigns, both planned and in-market • Development of strategy and channel activation plans for campaigns, product launches, and regional targeted pursuits • Facilitate a degree of coordination across centers-of-excellence and for the execution of campaigns and product launches across channel, content, and related teams • Ensuring consistent messaging and alignment across channels, content and marketing tactics • End-to-end campaign performance analysis and insights • Communication of performance insights and opportunities for optimization that elevate the impact of our B2B marketing beyond linear demand gen Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually.