Principal Integration Lead, International Marketing

The International Marketing Team exists to support the growth of the Chick-fil-A Brand outside of the U.S. This role leads creative integration across International Markets and other key partners in the U.S. business... The role is responsible for setting campaign creative direction for unique international campaigns, partnering with US for shared assets, and briefing division leads and agency partners for campaigns. • Oversees development of campaign creative assets list needed for optimization, ensuring that Division Marketing Teams clearly communicate deliverables, timelines, and specs to IHA & other agencies • Directs Agencies to create the message and concept for each campaign in Canada, Puerto Rico, and future International Divisions informing ideation, and securing final approval • Leads weekly creative review sessions with International Marketing Lead, building a schedule of work products to be presented, facilitating, and cascading feedback to all stakeholders • Responsible for seeking alignment and consistency in creative across all channels for maximum impact • Leads Quarterly Business Review (QBR) process and presentations on behalf of International Marketing • Leads Quarterly Creative Reviews across divisions to support in International alignment on creative and campaign executions • Builds post-campaign reporting and analysis schedules in partnership with Customer & Market Insights (CMI) team • Takes lead on interpreting and presenting campaigns’ business impacts (e.g., sales performance) in QBRs through coordination and partnership with CMI and Enterprise Analytics. • Support Enterprise Analytics and Customer and Market Insights in standing-up analytic support needed in International Marketing • Acts as liaison between Divisions and International Marketing, particularly with International Restaurant Experience and International Brand Strategy • Aggregate and communicate all necessary product nuances to inform a solid marketing campaign • Works with Corporate Communications to educate Staff and Field on marketing campaigns, to ensure consistency and alignment of execution across the chain