Aug. 24, 2025

Principal PMM, GTM, Transformational Launches, Amazon Ads, Amazon Ads

Amazon.com Services LLC Seattle, Washington

The person who will thrive in this role has the ability to view disparate launches, bundle them into a simple story, and identify the path forward to resolve product gaps and issues. Key job responsibilities • Define the GTM strategy for our highest visibility global product and portfolio launches • Provide flawless program management, managing up, down, and across, seeing around all corners, and serving as the "glue" that keeps our organization's most important launches on track • Work cross-functionally with Product and Sales to develop the positioning, messaging, and marketing strategies to land the product vision with customers • Lead the end-to-end GTM strategy and execution, collaborating with stakeholders to deliver exceptional customer experiences that showcase the value and use cases of top tier launches • Create compelling, multi-channel content that helps customers understand the transformative use cases and value propositions of our solutions • Design and launch marketing campaigns that drive widespread adoption and growth for our most important launches • Collaborate with Product, Marketing, and Sales teams to optimize the GTM strategy for long-term success, including making recommendations to refine product roadmaps based on customer insights Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Our compensation reflects the cost of labor across several US geographic markets. Amazon is a total compensation company.

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