Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement

Key job responsibilities • Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases • Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements • Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level • Craft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market • Develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides • Partner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge • Establish Amazon Ads as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications • Mentor and develop other marketing professionals while making strategic trade-offs between business opportunity, resources, and sustainability Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.