Principal Product Marketing Manager, Ads Marketing

This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption. Product Strategy & Customer Intelligence: • Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction • Partner with Product Managers to align customer research priorities with product roadmap development • Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs • Drive evidence-based decision making through customer insights and market intelligence Go-to-Market & Marketing Execution: • Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio • Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content • Lead the development of product positioning, messaging, and strategic narrative • Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs Preferred Qualifications • Experience with creating GTM initiatives at scale • Experience working cross-functionally across marketing, product management, analytics, UX, and research Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.