Principal Product Marketing Manager; Ads Platform

Position: Principal Product Marketing Manager (Ads Platform) Group Product Marketing Manager, Snap AdsThe Product Marketing team, part of Snap Ads, produces go‑to‑market efforts and strategies to grow advertising revenue by understanding advertiser needs and scaling product adoption.What You’ll DoLead cross‑functional collaboration with Sales, Marketing Science, Product Managers and Biz Marketing to develop sales strategy and execute high‑impact products within Snap's Revenue Product verticals.Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, informing Interfaces product strategy and roadmap shared with Director and MD‑level leadership.Cultivate trusted relationships with Director and MD‑level stakeholders across Product, Sales, and Marketing, influencing without authority to align on priorities and investment trade‑offs.Develop and execute global go‑to‑market strategies for new Ads features, owning positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue and growth at scale.Define and track KPIs for adoption, advertiser satisfaction and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews.Establish scalable feedback loops between advertisers, sales and product teams to prioritize high‑impact opportunities and improve the end‑to‑end advertiser experience.Coach and up‑level peers and junior PMMs, setting the standard for go‑to‑market excellence and AI fluency while elevating the craft of product marketing across the team.Knowledge, Skills & AbilitiesAdvanced expertise in digital advertising, monetization and platform strategy.Strong executive presence with the ability to influence at the highest levels.Proven leadership in scaling marketing programs and frameworks globally.Exceptional communication and storytelling skills and experience across business, technical teams and advertiser/agency senior leadership.Ability to operate autonomously and lead in ambiguous, high‑impact initiatives across multiple teams.Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing capacity to focus on high‑value strategic work that drives business impact.Minimum Qualifications BS/BA degree or equivalent years of experience.8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.Preferred Qualifications Experience leading marketing for advertising or technology products at scale.Proficiency in GTM frameworks and strategic narrative development.Ability to translate market intelligence into product direction.Comfortable with data analysis and visualization using tools like Looker or similar platforms.BenefitsBenefits include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.CompensationBase salary range: Zone A (CA, WA, NYC) $190,000–$284,000 annually; Zone B $181,000–$270,000; Zone C $162,000–$241,000. Position eligible for equity in the form of RSUs.Equal Opportunity EmploymentSnap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status. EOE, including disability/vets.#J-18808-Ljbffr