Job Description • Determines customers' needs and desires by specifying the research needed to obtain market information. • Research the market in which the product will be sold to find product trends and try to gain a competitive edge on other designs. • Reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes. • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests. • Brings new products to market by analyzing proposed product requirements and product development programs • Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
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