Product & Growth Marketing Lead

At Target RWE, our mission is driven by a deep commitment to people, whether it's the patients we serve, the partners we collaborate with, or the dedicated team members who power our work. We're seeking a versatile Product & Growth Marketing Lead who seamlessly blends strategic product thinking with hands-on performance marketing execution. Commercial Strategy & Execution: Drive commercial success through targeted marketing campaigns. Conduct research to understand customer needs, buyer motivations, competitive positioning, and industry trends to inform commercial and product strategies. Exceptional storytelling ability, translating complex data science, statistics, and clinical concepts into clear, compelling communications B2B product marketing experience with scientific content Deep understanding of real-world data, prospective clinical trials, evidence generation, and customer value creation Strong stakeholder management and cross-functional leadership skills Demonstrated analytical and problem-solving capabilities applied to market trends Hands-on GTM launch and demand generation campaign experience Familiarity with ABM strategies, campaign optimization, and using market feedback to refine positioning Comfort with ambiguity and demonstrated initiative in solving challenging problems Salesforce and Marketing Cloud (or similar systems experience) Extra Credit Advanced degree (MBA, MS, MPH, or PhD in a relevant field) What we offer you Hybrid + remote work environment Comprehensive health, dental, and vision for you and your family 401(k) with company match Generous PTO and company holidays Paid parental leave