Product Marketing Associate - Imaging & Resection

Requisition ID: 66674 Title:Product Marketing Associate - Imaging & Resection Arthrex, Inc. is a global medical device company and a leader in new product development and medical education. Essential Duties and Responsibilities: Work closely with Product Marketing and Product Management to develop and manage promotional planning and execution for products and brands at Arthrex Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products Annually present marketing plans to the leadership team and the Product Management team Lead a monthly review of progress and updates for the Product Management team. Meet regularly with MarComm to discuss priorities and timelines for Imaging & Resection product promotional assets and campaigns Work with Sales Leadership to develop tools and resources to support their efforts on the product lines Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. Work closely with the Imaging & Resection project coordinator to effectively move assets through the review and approval process in the MRM system Travel for training, meetings, and trade shows may be required up to 25% In-office, Naples FL-based position; not remote. Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.