When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. What You Will Do: • Develop and implement strategic product marketing plans for digital applications that align with business objectives and drive dealer and customer engagement. Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. This is a summary list of benefits.
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