Product Marketing Director- Ad Effectiveness

Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth.As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. We will look to you to deeply understand our buyers, competitive insights and using those insights to guide what we offer, how we sell, and why we build it. and deliver these through Sales Enablement.Create sales enablement collateral(case studies in particular) and tools and educate the sales teams what we offer and how we sell.Lead new product launch- from strategy, planning to execution.Develop and implement programs to achieve KPIs- Ensure products are meeting sales objectives, new business targets, etc. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.