June 26, 2025

Product Marketing Director- Ad Effectiveness

Dynata Shelton, Connecticut

Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth. As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. • Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions. • Create sales enablement collateral (case studies in particular) and tools and educate the sales teams what we offer and how we sell. At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

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