Product Marketing Lead

Join our innovative team as we expand our horizons in the US by launching a groundbreaking product that transforms how individuals interact with AI to enhance their daily life experiences. We are seeking a dedicated Product Marketing Lead to spearhead the go-to-market strategy, user lifecycle management, and brand positioning for this revolutionary product line.

In this role, you will be the voice of a vibrant, competitive user base, focusing on product utility and user experience. You will create compelling narratives and growth strategies that drive daily engagement and sustainable growth. Collaborating closely with product managers, you will ensure that product development aligns seamlessly with user feedback and marketing strategies.

Key Responsibilities:

Collaborate with product and strategy teams to define the roadmap for product market verticals.Create unique messaging tailored to target audiences, focusing on user acquisition and retention.Develop segmentation strategies by defining personas and crafting personalized user journeys and onboarding experiences.Lead creative positioning efforts and submit briefs to growth teams for localized and impactful campaigns.Execute multi-channel campaigns across web, app, and social platforms, designed for virality and speed.Coordinate across various teams—product, CRM, user acquisition, design, partnerships, and communication—to ensure smooth product launches and ongoing user adoption.Analyze competitor offerings and market trends while conducting surveys and tests to refine messaging and user experience in collaboration with product teams.Build and manage acquisition and lifecycle campaigns, optimizing user onboarding and daily engagement through data-driven experiments.Define key performance indicators (KPIs) and utilize analytics tools like GA4, Tableau, and Mixpanel to measure impact and iterate swiftly.Requirements:

3 to 5 years of experience in product marketing, particularly in productivity, SaaS, tech, or consumer lifestyle sectors.Proven success in launching and scaling B2C products or platforms with a focus on adoption and sustainable revenue growth.Exceptional communication and copywriting skills, capable of distilling complex ideas into compelling stories that drive conversions.Experience in fast-paced, cross-functional environments with a collaborative mindset.Strong analytical skills with proficiency in marketing analytics and user research.Experience in regulated industries or financial services is a plus.Familiarity with DeFi, Web3 wallets, or community-led growth initiatives is a bonus.This full-time position offers a competitive salary in the range of $145,000.00 - $170,000.00 per year and the chance to play a pivotal role in revolutionizing the user experience of AI interactions.