Product Marketing Lead

Direct message the job poster from Colorblends Wholesale Flowerbulbs The Colorblends Marketing ApproachIt’s about the product, not the personalityEducation and inspirationQuality and customer service set us apartCore ResponsibilitiesCoordinate the team in developing marketing and sales strategiesConcept, shoot, edit, and publish content for multiple platformsSchedule and post content throughout the yearMonitor sales and marketing results in social media and internal systemsRegularly report on marketing/sales statisticsWork as part of the customer service team, answering calls and selling productRespond to direct messages, mentions, and comments on social mediaLeverage customer insights and feedback to develop customer‑focused marketing strategiesWork on customer communications in support to find pain points to better develop FAQ systemsSales outreach to both existing clients and new business opportunitiesMaintain an updated competitor analysisProvide company guidelines on content best practices (including video); help to develop the company’s brand voiceCollaborate with coworkers on other marketing channels (company website, marketing emails, digital advertising, and print catalog) and look for ways to enhance and incorporate videoColorblends is a small company and a seasonal business. Hours could be full or part‑time and flexible. The full‑time option would involve contributing to the business in other mutually beneficial areas of interest, such as SEO, Google Analytics, influencer management, website development, or other areas. in a professional settingAn understanding of the differences between social media platformsProven experience in content development; some experience with videography and short‑form video editing is preferredThorough understanding of the fundamentals of horticulture and gardening—knowledge of spring‑flowering bulbs is a plusAbility to work both independently and collaborativelyA drive to learn, experiment, and innovatePaid vacation timeHybrid work possibility (limited)Colorblends is an equal opportunity employer and encourages all applicants regardless of race, color, sex, religion, national origin, age, disability, gender identity or expression, sexual orientation, or any other characteristic protected by law.