Aug. 12, 2026

Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)

TikTok San Jose, California

- Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts. - Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success. Qualifications Minimum Qualifications: - Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

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