Product Marketing Manager

As an InMotion Hosting Product Marketing Manager, you’ll be able to see your direct impact on the success of a growing and established company. Check out the products you’ll be focusing on here: **www.inmotionhosting.com** * Lead the marketing, tracking and sales conversion of our product lines * Evaluate current user experience (UX) and product purchase patterns work-flows to provide recommendations for new and existing campaigns * Identify and implement strategies for multi-channel placement and positioning including digital marketing and partnerships * Utilize conversion rate and funnel optimization tactics and strategies * Align product marketing tactics, programs and projects with defined business goals * Create and manage the go-to-market and launch plans; maintaining marketing calendars to ensure timely execution of programs and projects * Collaborate cross-functionally to develop and execute campaigns across multiple channels * Analyze and make recommendations on product and program performance and trends * Test and optimize product marketing strategies and campaigns for increased performance and profitability * Technical knowledge of web hosting, web hosting products, and website management * High level of interest and experience in web hosting and building products * A degree in business, marketing, communications, advertising, or equivalent experience * 3 - 5 years of experience in a product marketing role; preferably at a web-based, e-commerce, or SaaS company * Expert level knowledge in Google Analytics * Experience using Photoshop and Illustrator to wireframe ideas and concepts * Experience preparing, presenting and defending projections, estimates and product / program performance reports * Sales experience and/or mentality relative to sales revenue, unit sales, promotional campaign tracking and reporting * Broad base of knowledge of the marketing discipline; including research and analysis, automation, direct response, customer lifecycle management, plan development, positioning and pricing, campaign creation and management * Understanding of landing page development (overall creation from SEO, content, design, conversion rate improvements, A/B split testing, funnel tracking and reporting) * Excellent written, verbal, and interpersonal communication skills * Proactive work-ethic in searching out improvement opportunities * Working knowledge of Agile project management and JIRA preferred ** Location:**