Product Marketing Manager

We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers The Product Marketing Manager (PMM) role at GumGum is an exciting global opportunity for someone passionate about storytelling, strategic thinking, and driving commercial impact. You’ll develop product messaging and marketing materials, equip sales teams with the tools and training they need to win, and contribute to product and industry training programs that empower internal teams and external partners alike. What You'll Achieve • Product Commercialization and Go-To-Market Execution • Build and execute go-to-market (GTM) plans for new products and enhancements • Influence the product roadmap by gathering customer insights and competitive intelligence • Define buyer personas, their pain points, and purchase criteria, ensuring alignment across product and sales teams • Collaborate with sales, product, marketing, and client services teams to analyze market feedback and competitive trends, ensuring GumGum remains ahead of the competition • Messaging, positioning, and Sales Enablement • Develop compelling messaging and positioning for products that translate into marketing materials such as one-sheets, decks, FAQs, and sales collateral • Partner with sales to create product-driven sales plays, internal product training, and enablement programs to help the team win more deals.