Product Marketing Manager, SMB Advertising

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. As part of the SMB Growth team, this role involves close collaboration with in-market sales, global product marketing, business marketing, and operations teams in a high-growth environment. Responsibilities: • Define the SMB North America go-to-market strategy for TikTok's ever-evolving ads products, with a focus on commerce-related performance advertising solutions • Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy • Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions • Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions • Analyze and summarize product gaps and pain points to recommend product enhancements. Qualifications • BA/BS degree or above with 3-5+ years' experience working within media/advertising industry with product marketing responsibilities • Understanding of commerce-related business models, with focus on small- and media businesses • Experience working with product teams and influencing the product roadmap with advertising products • Experience in the ad tech or internet industry, with experience in the commerce industry being a huge plus • Knowledge and experience working in SMB marketing • Experience driving end to end go-to-market planning and execution for advertising products To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.