Product Marketing Manager - Graduate (Global Monetization Product and Technology) - 2027 Start

TikTok's Content and Services Ads team sits within the TikTok Monetization Product organization. We build the lead generation solutions that let businesses create seamless interactions with their customers, while keeping the community comfortable and safe on the platform.

We aim for intuitive, simplified solutions that increase advertiser activation and retention, improve delivery performance and ROI, and grow average revenue per advertiser (ARPA).

You will build the products that turn TikTok content into direct connections between businesses and the customers they are trying to reach.

The Product Strategy & Operations team sits at the intersection of product, business, and go-to-market execution. The team partners closely with Product, Sales, Marketing, Operations, Data Science, and regional business teams to translate market insights and customer needs into product strategy, launch plans, and scalable adoption programs.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Develop a strong understanding of global advertising ecosystems, customer segments, market trends, and competitive landscapes; translate findings into product positioning, go-to-market recommendations, and business opportunities across markets.
- Partner with Product, Sales, Marketing, Operations, Data Science, and regional teams to support product launches, adoption programs, and customer-facing narratives for monetization products and solutions.
- Conduct quantitative and qualitative analysis to identify customer pain points, evaluate product-market fit, track launch performance, and generate insights that inform roadmap prioritization and go-to-market strategy.
- Create clear product marketing materials, including positioning briefs, launch playbooks, sales enablement content, customer education materials, and performance readouts for internal and external stakeholders.
- Support end-to-end project execution from 0 to 1, including defining goals, coordinating cross-functional workstreams, managing timelines, identifying risks, and driving follow-through against business outcomes.
- Serve as a bridge between market-facing teams and product teams by collecting customer feedback, synthesizing frontline insights, and helping shape scalable solutions for advertisers and partners.

Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Strong analytical and structured problem-solving skills, with the ability to turn data, customer feedback, and market signals into actionable recommendations.
- Excellent written and verbal communication skills, with the ability to explain complex product concepts clearly to cross-functional audiences.
- Demonstrated interest in product marketing, product strategy, digital advertising, technology platforms, or go-to-market strategy.
- Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple priorities with strong ownership.
- Outcome-oriented mindset with attention to detail, curiosity about customer needs, and a willingness to learn quickly.

Preferred Qualifications
- Internship, project, or coursework experience in product marketing, product management, strategy, consulting, business operations, analytics, advertising, or technology.
- Experience using data to evaluate business performance, customer behavior, market trends, or product adoption.
- Familiarity with digital advertising, creator economy, e-commerce, customer relationship management, measurement, or marketing technology products.
- Comfort working with ambiguity and building structure in early-stage projects or 0-to-1 initiatives.