Product Marketing Manager

This is it! Atlona offers a fast paced, and creative environment where employees around the world can grow and evolve to keep up with the speed of technological advancements continually reshaping the industry. Reporting to the Director of Marketing, and working from our San Jose office, you'll take ownership of managing and executing the key integrated marketing strategies, messaging, and tactics that drive product launches, customer demand, and sales generation. * BA or BSEE Degree * 5+ years' experience in the professional AV or datacomm industry, including product marketing, sales, consulting, system design or related disciplines * The ideal candidate will have a strong background in video compression, encoding, streaming, AV control, and network technology for professional video or audiovisual applications * Expertise in AV industry presentation and distribution products as well as related technologies utilized for communication needs within corporate, residential, and educational verticals * Understanding of networking and IP-based audio and video signal transmission is a plus * Ability to define, plan and execute new product launch materials including brochures, trade show signage, press releases, advertisements, catalog and web content, white papers and FAQ's * Experience working with Product Development and Sales teams, Resellers, and Customers to define new products, features and functionality based on market needs and determining product pricing for domestic and international markets * Exceptional copywriting, advertising, strategic messaging, content management and project management capabilities * Solid experience developing and executing strategic product marketing communications plans and projects * Experience collaborating cross-functionally: marketing, product management, sales, customer service, tech support and with external customers and partners * Familiarity with marketing automation, lead management, ERP and CRM systems, i.e. NetSuite, Pardot, ClickTools, and similar tools * Ability to prioritize and balance multiple projects and priorities * Experience developing/managing product MRDs – Marketing Requirements Documents * Certified Technology Specialist (CTS) credential from AVIXA is a plus * Experience in marketing solutions * **If you have specific expertise in Product Marketing for networked AV products, we will consider a remote candidate for this role. To apply for this position or refer someone you know, please use our online interview system managed by HireMojo.