Jan. 27, 2025

Product Marketing Manager, Programmatic - Ads Marketing

Netflix New York, New York

Key Responsibilities • Lead the definition and development of go-to-market efforts across new ad product solutions, focusing on our programmatic capabilities, and enhance existing offerings in close partnership with cross-functional stakeholders (ad product, marketplace operations, research, sales, UX, measurement, policy, etc) • Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development • Identify and execute marketing needs to support ad products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way • Work across the Global Ads Marketing teams to incorporate programmatic messaging across our narratives and marketing events and activations • Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative. What We’re Looking For • 5-7+ years experience in product marketing within the digital advertising and / or B2B Advertising space • Experience in programmatic and the ad tech ecosystem • Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches • Excellent communication and storytelling skills, with comfort in understanding research data • Ability to collaborate in an environment that values team culture and inclusiveness. You choose each year how much of your compensation you want in salary versus stock options. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. See more detail about our Benefits here.

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