Product Marketing Manager - Digital Advertising

Key Responsibilities: • You are responsible for developing the product value proposition narrative, go-to-market strategy, and messaging for advertising initiatives to ensure seller success on the platform. • You will approach go-to-market in a holistic manner to deliver relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging. You will influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations, and opportunity sizing. You will create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation. Tracking customer engagement, product adoption, and business success are also crucial tasks.