Product Marketing Manager, Ad Products

This team of Product Marketers works in a highly collaborative environment to deliver go‑to‑market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc! What you’ll do • Own go‑to‑market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions • Conduct market research to inform product positioning and strategy • Define messaging and value propositions that resonate with advertisers • Lead cross‑functional coordination for product launches and scaled activation • Drive creation of internal enablement materials and client‑facing resources • Measure adoption and performance, and iterate on GTM strategy accordingly Knowledge, Skills & Abilities • Strong understanding of advertiser needs and the digital advertising landscape • Skilled at crafting product narratives for both technical and non‑technical audiences • Ability to work cross‑functionally to align GTM strategy and execution • Proactive and self‑directed with the ability to lead multiple initiatives • Strong written and verbal communication skills Minimum Qualifications • BS/BA degree or equivalent years of experience • 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles Preferred Qualifications • Experience launching and scaling advertising or monetization products • Familiarity with sales enablement and advertiser engagement strategies • Ability to manage messaging across internal and external stakeholders • Comfortable with data analysis and visualization using tools like Looker or similar platforms In the United States, work locations are assigned a pay zone which determines the salary range for the position. Snap Inc. is proud to be an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.