Product Marketing Manger (Vertical Ad Products)

Requirements • 5+ years of experience in product marketing, vertical marketing, solutions marketing, or a related role within the ad tech or digital advertising industry, • Understanding of the streaming and digital advertising ecosystem, including SSPs, DSPs, CTV, and programmatic ad buying, • Exceptional analytical and storytelling abilities, with the ability to create compelling marketing materials, • Strong project management and stakeholder collaboration skills, • Passionate about film, TV, and advertising What the job involves • Tubi is seeking a Senior Lead, Vertical Ad Product Marketing to join our growing team, • In this role, you will build and implement verticalized go-to-market efforts for Tubi’s Advertising and Partnerships portfolio, • You’ll combine market insights, strategic thinking, and creative positioning to grow our ad ecosystem and empower both internal teams and external partners, • This role is critical to ensuring that Tubi remains competitive and continues to deliver impactful advertising solutions that meet the needs of our clients and viewers alike, • This is a full-time, hybrid role from our New York City office, reporting to the Senior Manager, Product Marketing, • Marketplace insights & competitive analysis: Conduct ongoing research into the ad tech landscape, market trends, and competitive offerings across Tubi’s key verticals, • Identify opportunities and threats, delivering actionable insights to cross-functional teams, • Vertical strategy development: Collaborate with Product and Sales teams to create comprehensive strategies—including roadmaps, positioning, packaging, and playbooks— that enhance Tubi’s value proposition and bolster our ad solutions for key verticals, • Roadmap planning: Work closely with Product Managers to prioritize features, capabilities, and partnerships based on market needs and business impact, • Ensure alignment between product development timelines and marketing objectives, • Positioning & messaging: Craft compelling value propositions and messaging for Tubi’s ad products and services, • Highlight the unique value propositions of Tubi’s solutions to differentiate in a rapidly evolving marketplace, • Product launches: Lead the go-to-market strategy for new ad-related features, tools, and partnerships, • Manage end-to-end launch plans, including timelines, deliverables, and stakeholder alignment, • Partner with Sales and Marketing to create impactful campaigns and announcements, • Internal enablement: Develop training materials, playbooks, and resources to empower Sales, Account Management, and Partner teams, • External education: Collaborate with Marketing and Sales to create case studies, thought leadership content, and webinars for advertisers, • Represent Tubi at industry events, conferences, and partner meetings to evangelize our advertising solutions, • Reporting to the Senior Manager, Product Marketing