Product Marketing Specialist

As an InMotion Hosting Product Marketing Specialist you’ll be able to see your direct impact on the success of a growing and established company. We are searching for a Product Marketing expert who has a strong background in strategic, digital marketing to join our growing team. Check out the products you’ll be focusing on here: www.inmotionhosting.com. * Lead the marketing, tracking and sales conversion of our Reseller hosting and add-on product lines * Evaluate current user experience (UX) and product purchase patterns work-flows to provide recommendations for new and existing campaigns * Identify and implement strategies for multi-channel placement and positioning including digital marketing and partnerships * Utilize conversion rate and funnel optimization tactics and strategies * Align product marketing tactics, programs and projects with defined business goals * Create and manage the go-to-market and launch plans; maintaining marketing calendars to ensure timely execution of programs and projects * Collaborate cross-functionally to develop and execute campaigns across multiple channels * Analyze and make recommendations on product and program performance and trends * Test and optimize product marketing strategies and campaigns for increased performance and profitability * Technical knowledge of web hosting, web hosting products, and website management * High level of interest and experience in web hosting and building products * A degree in business, marketing, communications, advertising, or equivalent experience * 3 – 5 years of experience in a product marketing role; preferably at a web-based, e-commerce, or SaaS company * Expert level knowledge in Google Analytics * Experience using Photoshop and Illustrator to wireframe ideas and concepts * Experience preparing, presenting and defending projections, estimates and product / program performance reports * Broad base of knowledge of the marketing discipline; including research and analysis automation, direct response, customer lifecycle management, plan development, positioning and pricing * Excellent written, verbal, and interpersonal communication skills * Working knowledge of Agile project management and JIRA preferred