Product Marketing Specialist

A fantastic opportunity is available for a Product Marketing Specialist to join our global Sales, Marketing, Servicing & Parts (SMSP) Product Marketing team. The Product Marketing Team sits at the intersection of Product, Marketing, Sales and Customer Success. As a Product Marketing Specialist, you will support the development of requirements of 3rd Party customers, contribute to long term product road maps, and ensure new product development and product improvement programs deliver on critical customer requirements. You will then follow this through the Caterpillar New Product Introduction (NPI) process and work on a team accountable for the launch to the market, communicating the vision and value of the products through sales tools, value messaging, and marketing tactics. What You Will Have: • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions – B2B (Business to Business) Marketing.