Product Marketing Specialist

As a Product Marketing Specialist, you will support the development of requirements of 3rd Party customers, contribute to long term product road maps, and ensure new product development and product improvement programs deliver on critical customer requirements. You will assist in developing and defending market studies and business cases for product strategy and development projects to drive growth in new and existing segments and markets. You will then follow this through the Caterpillar New Product Introduction (NPI) process and work on a team accountable for the launch to the market, communicating the vision and value of the products through sales tools, value messaging, and marketing tactics. • * Customer Focus**: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions – B2B (Business to Business) Marketing. • * Value Selling**: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.