Product Marketing Specialist

Job DescriptionAligned with the sales growth strategy, the Marketing Specialist – Commercial Mechanical is responsible for spearheading the strategic development and implementation of product launch strategies and go-to-market programs targeting the global commercial construction industry.Victaulic is seeking a strategic and execution-focused Product Marketing Specialist to lead product commercialization initiatives from concept through launch and lifecycle management. The ideal candidate is a dynamic individual with direct experience driving new product introductions, product positioning, and technical marketing for the B2B market.What They Bring To The TableStrong solutions-oriented mindsetDriven to understand the bigger pictureAttention to detail in time management, creating efficiencies, writing, editingActs and moves with a sense of urgencyAbility to dig into the ambiguous and create actionable plansDetermined and dependable team playerResponsibilitiesResponsible for driving alignment with the Commercial Mechanical sales leaders and product management on product commercialization prioritiesInterface with local and global sales, product management, engineering, corporate and satellite marketing team members and business teams to develop product launch strategies, positioning, and go-to-market plansLead comprehensive product commercialization initiatives from concept through launch and lifecycle management, ensuring alignment with market needs and business objectivesBridge internal and external resources to strategically lead and develop tactical product commercialization plans and drive them to completion. Construction industry experience desired, but not required. Canva and Photoshop skills desired.Ability to clearly present complex informationAbility to communicate and interact effectively with outside vendors, customers and sales forceAbility to travel as needed - 15% travelAbility to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionalsAbility to work independently when required as well as work well across regions/time zones as part of global teamNoticeThis position is NOT eligible for visa sponsorship or C2C.Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status.