May 5, 2024

Program Events Manager - Patient Advocate- Advertising Agency

Snow Companies Williamsburg, Virginia

This position is ultimately responsible for planning and executing patient education programs in a virtual or live setting, as well as responsible for program promotion and attendance. It is preferred that the Live/Virtual Event Manager have experience in and be able to perform the following essential duties and functions: • Coordinates virtual webinars and events geared towards a patient and caregiver audience on behalf of our pharmaceutical clients · Creates virtual events with the appropriate platform settings and provides training for clients and presenters, as needed · Organizes, prepares, and uploads the event content to the virtual platform, if allowable • Communicates with clients, pharmaceutical sales representatives, and internal teams to solidify details for events (live or virtual) • Leads the production of events and takes on the role of the production director during the event (live or virtual) · Performs as the event host or moderator for part of or the entire event (live or virtual) • Conducts research and analysis of key competitive markets and makes recommendations regarding program platform or location and design of the event • Analyzes existing programs, outreach, promotions, and campaigns in the competitive landscape and formulates program tactics and methodologies to align with client objectives • Designs reporting metrics to assess effectiveness and fulfillment of client objectives • Participates in client meetings and conference calls to identify issues and make recommendations on how to eliminate future occurrences • Individuals will be responsible for interfacing with contractors and vendors in a professional manner and assisting the department staff in programs, outreach, promotions, research, and campaigns • Coordinates with third-party vendors to provide supervision on contractual details and instruct contractors in details and expectations • Provides regular communication with client representatives regarding ongoing program development and effectiveness • Establishes an excellent working relationship with assigned clients and continuously strives to improve the level of overall service the company is providing • Provides mentorship to less experienced employees • The primary job functions and responsibilities include, but are not limited to, those listed above

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