The Programmatic Advertising Manager is responsible for planning, executing, optimizing, and analyzing programmatic advertising campaigns across multiple digital channels. This role manages demand-side platforms (DSPs), oversees audience targeting strategies, and ensures campaigns achieve performance and revenue goals.
The Programmatic Advertising Manager collaborates closely with marketing, analytics, creative, and product teams to deliver data-driven advertising strategies that maximize return on investment and improve campaign performance.
This role requires deep expertise in programmatic ecosystems, ad exchanges, audience segmentation, and performance analytics.
This is a fully remote position; however, applicants must currently reside in the United States and be legally authorized to work in the U.S. Applications from individuals residing outside the United States will not be considered.
Key Responsibilities
Plan, launch, and manage programmatic advertising campaigns across display, mobile, video, and connected TV channels
Operate and optimize campaigns using demand-side platforms (DSPs) and programmatic buying tools
Monitor campaign performance and adjust bidding strategies, targeting, and budgets to maximize results
Develop audience segmentation strategies using first-party and third-party data
Conduct A/B testing to optimize creative, targeting, and bidding strategies
Analyze campaign data and prepare performance reports for internal stakeholders
Collaborate with marketing and creative teams to ensure effective ad messaging and creative assets
Manage relationships with advertising platforms, vendors, and data providers
Ensure compliance with privacy regulations and data governance standards
Stay informed about programmatic advertising trends, technologies, and industry best practices
Required Qualifications
Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
4–7 years of experience in programmatic advertising, digital media buying, or ad operations
Hands-on experience with programmatic advertising platforms such as
The Trade Desk
Google Display & Video 360
Amazon DSP
Strong knowledge of RTB (real-time bidding), ad exchanges, and audience targeting strategies
Experience with analytics and reporting tools such as Google Analytics
Strong analytical and data interpretation skills
Excellent communication and stakeholder management skills
Ability to manage multiple campaigns simultaneously in a remote environment
Preferred Qualifications
Experience with data management platforms (DMPs) or customer data platforms (CDPs)
Familiarity with programmatic video and connected TV advertising
Experience working with advertising verification tools such as DoubleVerify or Integral Ad Science
Knowledge of privacy frameworks and regulations affecting digital advertising
Professional certifications in programmatic advertising or digital marketing
Compensation
Performance-based bonuses may be available
Benefits
Eligible employees may receive the following benefits:
Comprehensive medical, dental, and vision insurance
401(k) retirement plan with employer matching
Paid time off (PTO) including vacation, holidays, and sick leave
Life insurance and disability coverage
Flexible remote work environment
Professional development and industry certification support
Employee wellness and assistance programs
Performance-based bonuses and incentive programs
Work Authorization Requirement
Applicants must meet the following requirements:
Must currently reside in the United States
Must be legally authorized to work in the United States
Applications from individuals residing outside the U.S. will not be considered
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