Programmatic Advertising Analyst

Position Overview
CMI Media Group, a forefront media planning and buying agency dedicated to the healthcare industry, invites you to be a part of our innovative team. We focus on utilizing data-driven strategies to help healthcare brands effectively engage with their target audiences and achieve significant results. If you're a motivated and skilled individual looking to make an impact in healthcare marketing, we are eager to hear from you!

Role Summary
As a Programmatic Advertising Analyst, you will be integral in executing and optimizing programmatic advertising campaigns for our healthcare clients. We are looking for a candidate with a solid analytical mindset, a passion for digital advertising, and the capability to flourish in a fast-paced, collaborative setting.

Key Responsibilities:

Campaign Management: Implement and refine programmatic advertising campaigns on diverse platforms. Monitor performance, identify trends, and generate data-driven recommendations for enhancements.Data Analysis: Utilize analytical tools to extract insights from campaign data. Create reports and share crucial findings with internal teams and clients.Strategy Development: Collaborate with cross-functional teams to craft and execute impactful programmatic strategies that align with client objectives. Keep abreast of industry trends to contribute innovative solutions.Client Collaboration: Serve as a key liaison for clients on programmatic campaigns. Offer insights and recommendations to improve campaign performance and achieve client goals.Ad Tech Knowledge: Stay informed on the latest in programmatic advertising technologies. Assess and suggest new technologies to boost campaign success.Qualifications:

Minimum of 2 years of experience in programmatic advertising or digital media.Proficient in using programmatic platforms (DSPs, DMPs, etc.) and ad operations.Strong analytical skills to interpret data and provide actionable insights.Experience with Trade Desk is preferred.Excellent communication and collaboration abilities.Experience in the healthcare industry is a plus but not mandatory.If you have a passion for programmatic advertising and thrive in a data-focused environment, we encourage you to apply and help us make a meaningful difference in the healthcare sector.

The base salary for this role ranges from $40,000 to $75,000, with individual compensation depending on various factors such as experience, responsibilities, and qualifications. We also offer a competitive benefits package.