Programmatic Advertising Specialist

About the Role Our client, a forward-thinking digital marketing agency located in Portland, Oregon , is seeking a skilled Programmatic Advertising Specialist to manage and optimize their clients' programmatic media buying campaigns. This role is essential for leveraging data and technology to deliver highly targeted and efficient advertising solutions across various digital channels. You will be responsible for campaign setup, audience segmentation, bid management, performance analysis, and ensuring optimal ad delivery and ROI. This is an on-site position, providing a great opportunity to collaborate closely with a talented team in a city known for its innovative spirit. The ideal candidate possesses deep knowledge of demand-side platforms (DSPs), ad exchanges, and real-time bidding (RTB) strategies. If you are passionate about the intricacies of programmatic advertising and driving measurable campaign success, we invite you to apply. Key Responsibilities Develop, manage, and execute programmatic media campaigns across various DSPs. Conduct in-depth audience research and segmentation to ensure precise targeting. Set up, manage, and optimize bidding strategies to maximize campaign performance and ROI. Monitor campaign delivery, pacing, and performance daily, making necessary adjustments. Analyze campaign data to identify insights, trends, and opportunities for improvement. Generate comprehensive performance reports for clients, detailing key metrics and strategic recommendations. Stay current with the latest programmatic advertising technologies, trends, and best practices. Collaborate with other teams within the agency (e.g., creative, analytics) to ensure integrated campaign execution. Ensure compliance with advertising standards and privacy regulations. Requirements Bachelor's degree in Marketing, Business, Advertising, or a related field. 3+ years of experience in programmatic advertising, with hands-on experience managing campaigns in major DSPs (e.g., The Trade Desk, Google DV360, MediaMath). Strong understanding of RTB, ad exchanges, ad verification, and audience targeting methodologies. Proficiency in analyzing campaign data and generating actionable insights. Experience with ad operations and trafficking processes. Excellent analytical, problem-solving, and communication skills. Ability to work independently and manage multiple projects simultaneously in our Portland, Oregon office. Familiarity with analytics platforms (e.g., Google Analytics) is a plus. Detail-oriented with a strong sense of responsibility. Benefits Competitive salary. Comprehensive health, dental, and vision insurance. 401(k) retirement plan. Generous paid time off. Professional development opportunities. Dynamic agency culture in Portland, Oregon . Access to cutting-edge advertising technology. Commuter benefits.