April 1, 2025

Programmatic Advertising Manager

Butler/Till Rochester, New York

Key Responsibilities As a Programmatic Advertising Manager, you will be responsible for leading a team who builds hyperlocal media strategies and plans for new and existing clients. Key responsibilities include quickly and effectively assessing team members' deliverables, prioritizing deliverables, ensuring alignment and commitment of team members' responsibilities, leading a team who manages hyperlocal campaigns, performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights, ensuring projects and campaigns are completed on time while upholding the highest standards of quality and best practices, collaborating with cross-functional teams to offer insights, collaborate on recommendations and optimizations to exceed campaign benchmarks, having a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry, and collaborating with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

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