Programmatic Advertising Manager

Mochi Health is seeking an experienced Digital Marketing Manager with expertise in programmatic advertising to expand our B2C growth efforts online. You’ll work closely with design and analytics to create and execute campaigns. The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success. What You’ll Do • Expand Mochi’s existing online marketing efforts via programmatic advertising • Build and manage the execution, optimization, and reporting of digital advertising campaigns to achieve numeric conversion goals at or below the target customer acquisition cost. • Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy.