A company is looking for a Programmatic Specialist responsible for managing and optimizing programmatic advertising campaigns. Key Responsibilities Set up, manage, and optimize programmatic campaigns in various DSPs Monitor pacing, performance, and troubleshoot issues in real-time Analyze campaign data and prepare performance reports with actionable insights Required Qualifications 1-2 years of hands-on programmatic campaign management experience Strong analytical skills and proficiency with Excel and reporting platforms Data-driven decision-making ability to analyze performance metrics Excellent organizational skills Experience with audience segmentation based on media and targeting strategies
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