Programmatic Campaign Manager

About Our Client

Our client is a full-service digital advertising agency seeking a driven, detail-oriented, full-time Programmatic Campaign Manager to manage all aspects of executing and analyzing various clients' media (display, video, audio, etc.) campaigns.

Job Summary

The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns. Responsibilities include campaign execution, ongoing optimization, and analysis across self-serve DSP platforms. This role requires a team player who is hard working, self-driven, and passionate about advertising technology. This role may also include mentoring and managing Programmatic Coordinator(s), providing guidance on campaign execution, optimization strategies, and platform best practices.

Areas of Responsibility

Serve as an expert on all Trade Desk offerings and opportunities, including ad units, targeting options/providers, and inventory sourcesOperate comfortably within various DSP platforms, understanding their core functionalities, ad offerings, differences from other DSPs, targeting capabilities, and inventory sourcesFully execute multiple clients' media plans from trafficking to technical troubleshooting to optimization to managementCollaborate with cross-channel teams (Search, Social, Analytics, Creative) to ensure programmatic media aligns with broader marketing strategies and business objectivesLead weekly/bi-weekly client calls to discuss account performance, data interpretation, and action plansEnsure quality control of campaigns through a rigorous QA processOptimize live campaigns based on agreed-upon KPIsMaintain a positive working relationship with clients while clearly communicating the value of programmatic effortsIdentify and present new opportunities and growth areas to clients to improve media programs and generate upsell opportunitiesReview reporting metrics comprehensively, analyze performance drivers, and communicate account health through data storytellingManage budgeting on a daily, weekly, monthly, and quarterly basisBuild and maintain strong relationships with media partners, consulting on campaign status and performanceDevelop and present client presentations as neededCreate and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.Serve as a mentor/coach to CoordinatorsOnboard new clients from the ground up, including account creation, billing, pixeling, audience creation, and QAStay current on emerging programmatic trends, DSP platform updates, and industry best practices

Qualifications

1.5+ years of client-facing experience within programmatic mediaExperience managing budgets upwards of $1MM/monthHands-on experience in DSPs, including campaign planning, trafficking, development, execution, and optimizationExperience with ad server technology, preferably Campaign Manager 360Demonstrated history of optimizing campaigns to KPIs such as ROAS, CPA, CPC, CTR, etc.Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.In-depth knowledge of Microsoft Excel, PowerPoint, and data analytics toolsDemonstrated analytical mindset and skillsEagerness for career progression in AdTechExcellent interpersonal skills, both written and verbal; comfortable on the phone, over email, and seeking answers in a timely mannerSelf-starter with strong multi-tasking ability and close attention to detailStrong understanding of creative and ad copy best practices to optimize performance and guide teams and clientsAmbition and drive to produce great results for clientsWillingness to go above and beyond given tasksAbility to work under pressureSkillshop or Edge Academy certifications desired