Programmatic Campaign Manager

About Us

Add3 is a digital marketing agency based in Seattle, WA. We work with a wide variety of clients to support their marketing goals with integrated, omnichannel digital marketing campaigns. We're focused on learning, strategizing and innovating to give our clients undeniable results across all digital channels, and our team is filled with savvy, dedicated and FUN digital marketers! Our clients will tell you we're relentlessly analytical, results-driven, and true partners - something we are very proud of. With every interaction we live for performance, practice transparency, and celebrate diversity. Add3 is an equal opportunity employer, and we're proud to support our diverse and vibrant team!

You

Add3 Programmatic Campaign Managers have 2-3 years of hands-on experience in programmatic media buying, planning, and optimization, including direct client contact. You're comfortable running campaigns across multiple DSPs and channels, and you can explain performance clearly to clients. In this position, you will continue to grow your client management skills, including point-of-contact work on high-value, high-touch accounts, and you'll prioritize competing deliverables against tight deadlines. This position reports to the Director of Programmatic.

In your first 6-12 months, success looks like:

Owning day-to-day execution and optimization for a portfolio of programmatic clientsHitting pacing and performance goals within scope and budgetDelivering accurate, insight-driven reporting that clients trustThe Job

Plans, launches, and optimizes programmatic campaigns across DSPs and channels, including display, video, native, CTV/OTT, audio, and DOOHDevelops and scales media strategy and operational processes for assigned clients, including bid strategy, audience targeting, optimizations, and measurementManages pacing, budgets, and forecasting to hit client goals within the Scope of Work and profitability guidelinesEnsures supply quality through PMPs and deal IDs, curated marketplaces, supply path optimization, and brand safety and fraud verificationWorks closely with vendor account managers to fully use available platform tools and new capabilitiesFlags ad tech needs and helps the Director evaluate new vendors and platformsBuilds clear, accurate client reporting and turns performance data into actionable recommendationsRequirements

2-3 years of hands-on programmatic experience, with direct client contactStrong foundation in media planning and strategy: assessment, development, and scaling of tactics and targetingDSP usage across multiple platforms: media buying, campaign setup, and traffickingData usage: first-party data activation, segmentation, retargeting, contextual targeting, and data strategy in clients' best interestsBid management, including working with automated bidding platforms and knowing when to override themAd serving platform usage (CM360, Flashtalking, or similar)Conversion tracking: pixels, server-side/API conversion tracking, and GA4Supply quality: PMPs and deal IDs, curated marketplaces, supply path optimization, and avoiding made-for-advertising inventoryBrand safety and fraud verification (IAS, DoubleVerify, or similar)A/B testing, creative performance analysis, and campaign performance analysisProactive optimizationsMeasurement: attribution, plus incrementality and lift studiesAccurate, efficient 3rd party reportingClient budget management, forecasting, and billingAdvanced Excel, plus experience with a BI or reporting tool (Looker Studio, Tableau, or similar)Nice to have

Hands-on experience with The Trade Desk and StackAdaptExperience with DV360 or Amazon DSPCTV/OTT campaign experienceFamiliarity with data clean roomsAwareness of media mix modeling (MMM)Exposure to retail media networksWorking knowledge of privacy and consent requirements in digital advertising